Trend Towards Fully Serviced Apartments

In increasingly competitive markets, developers, landlords and investors are having to look for new ways to attract tenants into their properties.

In these tough market conditions the aim is to maximise the monthly rental income and to try to retain the tenants for longer periods.

Over the last twelve months we have seen a clear trend towards offers of complete packages to tenants. The design savvy and trend aware tenants that we are looking for now expect more than your bog standard furniture to be included as part of their rental packages, they expect well designed and considered furniture throughout the properties. On top of this there is also an expectation to have the option of having a complete kitchen pack installed for them. We have also seen a trend towards tenants requesting linen (bedding and towels) and also audio visual packages (TV, DVD player and iPod dock).

In a clear move towards serviced rental apartments young professionals are demanding a living experience which is effectively a ready made home. In order to capture the best tenants and retain them for longer periods, developers and landlords need to differentiate from each other and by offering these well designed and complete packages they will stand out.

Differentiate through Design